| Force Competition | Benchmarking with direct competitors: You are better than the rest and your customers should know this. Let's face the facts....! |
| Blind Competition | Benchmarking with unknown competitiors: Competitors will not be shown or are virtual . You fight a phantom...! |
| Indirect Competition | Benchmarking with other branches/areas: Compete with the besten of the best. This will speed you up and you will make a name...! |
| Progress Competition | Benchmarking with your own targets: Who knows the others is clever. Who konws oneself is wise. Who overmasters the others is strong. Who overmaster oneself is in power. TAO TE KING |